Content marketing in Edinburgh
Are you looking for effective content marketing in Edinburgh?
Regardless of your location, content marketing can be one of the most effective (and cost-effective) ways to help attract more visitors to your website and convert more of those visitors to leads – it can even help shorten the sales cycle!
Well, that is, if it’s done right.
Here at Phoenix Content Solutions, we believe content marketing should be part of a more holistic (also known as ‘inbound’) approach – which includes elements such as SEO, marketing automation software, landing pages, call-to-actions, email nurturing, social media and more – for the best possible results.
How does content marketing actually work?
Your (potential) clients have questions. They turn to Google to research your products and services, and to ask those burning questions. And you? Well, it’s your job to provide the answers they’re searching for, so they can make more informed decisions – faster.
By publishing regular, helpful content on your website and blog, you can do just that. It’s not about being salesy – it’s about giving them all the information they need, and establishing a level of trust and authority.
That way, when it comes to finally making a decision, they’ll be more likely to turn to you.
What can content marketing achieve for your business?
Want to know more about how content marketing can help you?
In a nutshell, content marketing can:
- Attract your ideal clients at every stage of the buyer’s journey
- Generate more leads and sales for your business
- Work for most industries with a sales cycle of over one week
- Keep visitors returning again and again
- Help you close sales faster by reducing the sales cycle
- Establish trust and a connection with your ideal clients
- Increase the chance of repeat business
It’s not uncommon for content marketing clients to increase their sales by 100% – 400% – now, that might sound incredible, or maybe even too good to be true, but we’ve seen it happen time and time again.
Edinburgh content marketing services
Our team of content marketing specialists will help you create an effective content marketing blueprint that’s proven to effectively increase leads and sales. We know everyone’s a little bit different, so all of our content strategies are completely tailored for your needs.
So, if you’re looking for a long-term solution to help grow your business, get in touch with us today.
Or, take a look at our content marketing prices by clicking the button below.